Dixon
Before you read the title
The work speaks
Meta account under my management
"Growth you can audit: 6,500 people didn't just watch that month — they clicked, visited, and bought in."
03 · The Introduction IssueContents
- The Work SpeaksHalf a million views a month — numbers first
- The Long Road HereTwelve years, three chapters
- The EvidenceAnalytics, audiences & receipts
- Shipped WorkTwo campaign case studies
- My SkillsThe full toolkit
- The CredentialsStudy never stopped
- The Craft & The LinksWhat I bring to your team — and where to see it
- Let's TalkThe part where you reply
Three chapters, one direction
Eight years inside a national business — serving customers, planning operations, managing SMB accounts. This is where I learned what businesses actually need before anyone tries to sell them anything: the foundation every good marketer is secretly standing on.
Full ownership of the online and marketing function for a 9-store national retail brand — a team of seven, direct report to the CEO, and accountability for the revenue number: break-even in 14 months from loss-making, a record R1M+ on Black Friday 2025, and R2M–R2.5M in monthly online revenue.
My proof-of-work chapter. A complete brand built solo from a blank page: corporate identity, Shopify store, YouTube channel, content engine, POPIA-compliant lead funnels, SEO strategy — and campaigns for South African small businesses. When there's no one to hand a task to, you learn to do all of it properly.
The maker's eye — detail obsession, applied to everything
06 · Sonnika DixonReceipts, not adjectives
Exhibit A · Monthly performance — Meta account under my management
Client identity withheld out of respect for confidentiality. Results recorded during my management, January 2026.
07 · The Introduction IssueExhibit B · Audiences built and understood
Facebook · 32,531 followers
Instagram · 9,846 followers
A combined community of 42,000+ — 74–78% women, core age 25–54, concentrated in Cape Town and South Africa's metros. I don't just grow audiences; I read them, segment them, and build campaigns around who they actually are.
08 · Sonnika DixonWalk In My Paws
An in-store empathy experience with the South African Guide Dogs Association — concept, partnership, promotion, event delivery and reporting, coordinated end to end by me.
Blindfolded guided walks, guide-dog meet & greets, a pledge wall and a fundraising draw — promoted across social, the email database, in-store POS and the Petworld blog. Closed with a post-campaign report, including honest learnings carried into next year's planning.
09 · The Introduction IssueBlack Friday @ Petworld 2025
Full campaign ownership across paid, email, social and in-store — including the creative, designed in-house by me.
Campaign poster — concept & design: mine
10 · Sonnika DixonThe full toolkit
Strategy & Growth
Content & Channels
Leadership & Operations
Brand & Commerce
- Professional Certificate in Digital Marketing97% DistinctionRed & Yellow Creative School of Business · 2024
- Higher Certificate in Business Psychology & Human BehaviourHonoursUNISA · 2023
- Diploma in Business ManagementSales · Marketing · Finance · HR · Customer Service — BMT College · 2019 – 2021
- Fundamentals of Project ManagementPM.Ideas (PMI REP) · 2017
- International Diploma in Interior DecoratingDSSA / London Academy of Arts · 2006
The 97% — framed and earned
12 · Sonnika DixonWhat I bring to your team
Brand & strategy
Positioning, CI and content strategy grounded in real South African market conditions.
Content & video
Scripts, hooks, series planning and batch systems that keep publishing consistent.
E-commerce
Shopify builds, listings that sell, and the operations discipline behind them.
SEO & visibility
Technical audits, on-page fixes, backlink strategy — found and fixed, not just reported.
POPIA-compliant marketing
Lead capture and outreach built to SA data law from day one.
Project management
My foundation: customer service, marketing and sales aligned into projects that ship on deadline — every time, with the whole team brought along.
Don't take my word for it
These links are live — open them and judge the work directly.
14 · Sonnika Dixon
Now you know me.
You asked for proof of things built, shipped and fixed — you've just read it. Hiring is an investment, and I intend to be one that pays for itself. Let's talk about the engine.